Case study: Energy initiative at Wunderman London
In 2007 Wunderman London stepped up its efforts to improve its environmental credentials.
- To tackle its climate impact, the agency signed a contract to be supplied with 100% green electricity. It also ran energy awareness campaigns which included a series of screen savers to highlight how ‘naughty’ it is to waste energy by not turning computers off at night.
- Instead of sending Christmas cards to clients, Wunderman planted a forest which will be maintained so that it can be enjoyed for years to come.
- The agency also conducted recycling awareness campaigns which resulted in 72.6 tonnes of paper waste being recycled in 2007, 38% more than in 2006. This saved an equivalent of 884 trees.
- Wunderman also introduced food recycling and, after four months, 3.3 tonnes of waste was collected and turned into compost for local schools and public gardens.