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Helping clients with diversity

A number of WPP companies help their clients to implement diversity strategies to reach a multicultural audience. For example:

  • Grass Roots, a WPP company specialising in motivational and performance improvement services, offers a diversity awareness training program. Employees go through the program at their own pace, either online or with the support of a fully illustrated workbook. They then take a short interactive test. Managers can view the results as well as reports on the number of employees who have completed the test.
  • WINGLATINO is a specialist Hispanic marketing agency based in New York. It helps companies connect their brands with Hispanic consumers.
  • CultureCom is an ethnic media unit at MediaCom UK, one of WPP’s media companies. It helps clients produce targeted marketing and implement strategies to reach diverse audiences.