We have established key performance indicators and have ongoing corporate responsibility goals:
- Contribution to society – To undertake pro bono work and make donations to charity up to a value of 0.4% of revenue.
- Marketing ethics – To comply with all laws and industry codes governing marketing material and to track our performance globally to establish how we are doing.
- To pursue our climate change strategy by maintaining our carbon neutral status through increased energy efficiency, purchasing renewable energy and purchasing carbon offset.
- To reduce our absolute CO2 emissions by 20% (from 2006 levels) by the end of 2010.
Each of our goals requires coordinated effort across five continents as WPP’s management structure devolves a great deal of management responsibility and discretion to our operating companies.