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Stakeholder engagement

We engage with key stakeholders on CR issues. These include:

  • Clients – WPP agencies are regularly asked about their approach to social and environmental issues during pitches.
  • Employees – We engage with our people through regular surveys (conducted at operating company level). We distribute our Corporate Responsibility Report to 2,000 senior managers and send 15,000 copies to WPP CR representatives, communications departments, key account executives and new business directors. It is also available on our Group intranet and public website. Articles on CR are included in The WIRE (WPP’s global newspaper) and our magazine for procurement professionals (Buy-in).
  • Industry organisations – WPP is a founder member of the UK’s Media Sector CSR Forum, a group of leading media companies committed to furthering corporate responsibility in the sector.
  • Investors – We respond to requests for information and meetings from WPP share owners and rating agencies. In 2007 this included requests for information from:
    • Carbon Disclosure Project
    • Cooperative Insurance Services (CIS)
    • Dow Jones Sustainability Index
    • Ethical Investment Research Service (EIRIS)
    • Insight Investment
    • Investec
    • Pensions Investment Research Consultants (PIRC)
    • Vigeo

Investors raised questions on a number of subjects including our climate change strategy and our approach to managing ethical issues in client work by WPP’s public relations and public affairs companies. We are currently reviewing our client code of conduct and systems for managing ethical issues, see the Ethical issues in the Marketing standards section.

WPP is included in the FTSE4Good Index. We were not included in the Dow Jones Sustainability Index (DJSI) this year primarily because we do not collect all the data required on employment practices and environmental performance. The index selects leading companies from each sector, and due to improvements by other companies in our sector the score required for inclusion is higher than in previous years.