Report by Wendy Lund
Chief executive officer
CI Health continued its record of double-digit growth, fueled primarily through an expansion of key offerings and diversifying our account base with over 30 new business wins. We take great pride in not only the unsurpassed results of the cutting-edge programming we execute, but also becoming an extension of our clients – partners in most cases – to add to their business performance.
The healthcare industry is increasingly focused on digital content creation and marketing. Whether collaborating with clients to use augmented reality to show their commitment to corporate responsibility, helping to execute a major social promotional push to refresh a 10-year campaign or launch a suite of social channels featuring a branded Facebook community with open commenting (a rarity in the healthcare space) – we have helped our clients to not only keep pace, but truly innovate in the digital healthcare space.
We have helped our clients to not only keep pace, but truly innovate in the digital healthcare space
We are also committed to providing forward-thinking thought leadership in today’s ever-changing, often volatile healthcare landscape. This, combined with our focus on putting Patients at the Center and challenging our staff to ‘Do Something Different,’ has continued to garner industry recognition including 2016 SABRE Award for Rx Campaign of the Year, Global SABRE for PR Campaign of the Year and PRWeek’s Global Breakthrough Campaign of the Year.
Getting beyond the stellar work of our employees, we pride ourselves on a company that embraces partnership and performance while fostering a fun environment and staff development, all of which has resulted in us being recognized as 2016 Best Places to Work by PRNews and The Holmes Report.
In 2017, GCI Health will continue to help our clients succeed in a changing healthcare landscape and launch breakthrough programming across the entire health sector with a multi-channel, integrated approach. Where we are today is just a starting point for where we’re going in the future.