Report by Charles Courtier
Chief executive officer
Our leadership team
015 has been a very strong year for us. We delivered double-digit growth across all regions, with the US leading the way as the best performer. We joined the WPP Billion Dollar Club (one of only nine companies) and in October we moved up to become RECMA’s No.3 Most Dynamic Agency Network.
It was an infamously big year for media pitches. We battled hard and the highs certainly outweighed the lows. Game changing wins like L’Oréal in the US, Lloyds Banking Group in the UK, AT&T in Mexico and GoDaddy.com globally were all hugely important.
The dramatic shift of our business to digital and data continues to drive growth and reshape our operations. Digital and data revenues now represent 53% of the total, and that’s a 60% increase since 2013. It’s a similar story on the profile of our people.
Digital businesses obviously have a huge impact on our development. Clients like Netflix, Uber, Vodafone, AT&T, Flipkart in India, BGL (Comparethemarket.com) are all fast-growing businesses that also influence and challenge our structure and future direction.
Some key moves will play a big role for us in 2016. We named Stuart Bowden as global chief strategy officer, responsible for designing, integrating and championing MEC’s strategic product. We also appointed Pele Cortizo-Burgess as global chief creative officer; a new role and one that recognises how much our creative leadership has become an essential part of the agency’s future globally.
Shortly, we will launch a new division globally, MEC Wavemaker, which brings together our content, partnerships, social and search capabilities; built around the growing importance that content plays in our business. It starts life as a $100 million division with 700 people.
It was an infamously big year for media pitches. We battled hard and the highs certainly outweighed the lows
These are clearly interesting times. And MEC is positioned firmly at the crossroads where data, technology and creativity merge.