Reports from our company leaders

Geometry Global

Report by Steve Harding
Global chief executive officer


n 2015, we made robust efforts to build capabilities while expanding our key global client relationships and creating award-winning, effective work. I’m pleased to report that these measures bore fruit – we achieved an excellent performance, we are operationally more efficient and well-positioned to leverage the tremendous growth opportunities that lay before us. 

Much of this momentum was sparked early in the year when we articulated our guiding purpose for Geometry’s future – We inspire people to buy well – and voiced a belief system that all our people could embrace. In addition, leaders from across our network united their ambitions and charted a practical roadmap for success underpinned by Pivotal Ideas – our creative approach, and Leonardo – our strategic methodology. 

With a renewed vigor in our offering, we significantly broadened the global scope and scale of our relationships with Coca-Cola, Unilever and GSK in 2015. Simultaneously, we expanded our footprint in important markets such as Mexico, with the acquisition of Cacto Arte e Ideas S.A. De C.V. (Cacto). In India, we merged with Encompass to form the Geometry Global-Encompass Network, becoming the largest experiential marketing entity in the region. 

These strides are large but the one we are most proud of is that we raised the bar on the quality of our client work, winning more than 300 global and regional awards including 19 Lions at Cannes and 48 Effies. This speaks to our extremely talented team whose creativity and intellect have enabled us to be counted among the best in the business. 

2016 promises to be action-packed as we uncover new opportunities in continued collaboration with our valued WPP partners. We look forward to a steady march towards incremental growth as we continue to make a measurable impact on our clients’ business.’ business.