Sudler & Hennessey
Report by Jed Beitler
Chairman and chief executive officer worldwide
Our leadership team
015 was focused on ‘connecting the dots’ across all aspects of our geographies and divisions to strengthen our position as one of the pre-eminent global healthcare communications networks. From our Global Managers’ meeting in New York to the launch of Dr. Link, a proprietary web portal developed by MDS/Sudler for physicians throughout China, S&H has strived to bring meaningful ideas and insights to advance our clients’ businesses.
Sudler introduced Kim Kardashian West to this year’s Cannes Lions
Digitally, we have been working across a number of platforms and media, helping further patient education (the award-winning, Procrit Health View app), accelerating clinical trial recruitment (Apple Research Kit, in collaboration with POSSIBLE), and developing clearer and easier to understand Rx promotional standards across all digital media (in partnership with Acquia). Sudler introduced Kim Kardashian West to this year’s Cannes Lions, connecting the dots via the virtual world,
by pioneering a new form of digital storytelling.
Our presence was strong this year at Cannes Lions Health with Rob Rogers, co-CEO of the Americas, serving as jury president and two writers from Sudler London recognized during the Young Lions Health Competition.
We also co-chaired the inaugural Lions Health session with Google on future trends in mobile marketing.
Always looking to expand our global educational delivery, Sudler acquired UK-based System Analytic, one of the world’s leading key opinion leader engagement companies.
Important new business wins included GSK Vaccines, Novo-Nordisk, Roche Diagnostics and AstraZeneca.