Report by Christian Tiedemann (right)
Joint chief executive officer
Also pictured: Frank-Michael Schmidt (left), Joint chief executive officer
Our leadership team
n 2015, our top creative brand Scholz & Friends was rewarded as Agency of the Decade in Germany (Neptun Award), launched the new worldwide Astra campaign for its top client Opel and achieved a strong new business performance, winning otelo (Vodafone), WDR (the largest broadcasting station in Germany), additional Siemens business and various government accounts.
Our joint venture investment in digital media/performance marketing is rapidly growing and will in future combine with WPP specialists to deliver value for our clients.
With the newly-established ‘Partnerboard’, Scholz & Friends strengthened its entrepreneurial partnerships and implemented a new management system. The Board of Partners is now the top strategic and executive decision- making body of the Scholz & Friends Group.
Our digital brands deepblue networks and KKLD* increased our digital share of business by collaborating with other Commarco agencies as well as contributing digital expertise to WPP in Germany. deepblue developed a highly-successful app for Migros in Switzerland, and KKLD* maintained its status as the international lead agency in social media for MINI.
gkk Dialog Group/iPS – our CRM and Dialogmarketing Group – successfully retained the BMW Customer Interaction Center business until 2020. Major clients Samsung, ING-Diba, Payback, American Express and other blue-chips led gkk/iPS to its highest revenue level in company history.
United Visions – our moving media and creative content producer with a strong footprint in automotive – began its expansion in the US (in Los Angeles), collaborating with WPP companies and top local creative producers.
Commarco also acquired a majority stake in Nicole Weber Communications (NWC), a full-service PR agency specialist at lifestyle, fashion, beauty and automotive. In Hamburg and Berlin, NWC is handling Opel, Olympus, Cadillac and other strong local brands.