Our growth markets

WPP companies operate in 111 countries. Here we show WPP’s strength in growth markets* of the world as well as in some of our key mature markets.

* BRIC, Next 11 (excluding Iran), CIVETS and MIST countries.

A map of the world with information showing the revenue and the number of professional employees in countries across the world. The data is available in the table below.

Revenues denote the collective figure for all WPP companies (including associates) in a given country and are reported at 2014 constant currency rates.

People denotes the number of people employed by WPP companies (including associates) in a given country.

As at 31 December 2014.


Country Revenue Headcount
US $6.2bn 24,000
UK $3.2bn 16,000
Greater China $1.5bn 15,000
Germany $1.4bn 7,000
Australia / New Zealand $1.2bn 4,000
France $800m 5,000
Japan $600m 4,000
Brazil $600m 6,000
India $500m 14,000
South Africa $500m 26,000*
Russia $300m 2,300
South Korea $300m 1,400
Mexico $200m 2,200
Turkey $130m 1,300
Colombia $100m 1,700
Indonesia $90m 1,500
Philippines $80m 1,200
Vietnam $80m 1,000
East Africa $60m 1,000
Egypt $20m 400
Nigeria $20m 200
Pakistan $20m 500
Bangladesh $10m 500

* Includes fieldforce of 22,000.