Tough, but manageable
As I said in my introduction, this year will be tough but manageable. Post-Lehman caution and the uncertainty created by black swans such as the crisis in Ukraine will be a drag on worldwide GDP growth, but marketing spend has and will be bolstered by the mid-term US Congressionals, the Sochi Winter Olympics and the FIFA World Cup in Brazil.
WPP’s long-term growth will continue to be driven by horizontality, data, and the unstoppable expansion of new markets and new media.
Chapter 7 of 13