Four strategic priorities
Our goal remains to be the world’s most successful communications services to multinational, regional and local companies. To that end, we have four core strategic priorities:
- Increase the share of revenues from faster-growing markets of Asia Pacific, Latin America, Africa and the Middle East, and Central and Eastern Europe to 40-45%.
- Increase the share of revenues of new media to 40-45%.
- Maintain the share of more measurable marketing services – such as Data Investment Management and direct, digital and interactive – at 50% of revenues, with a focus on the application of new technology, big data and digital.
- Achieve ‘horizontality’ by ensuring our people work together for the benefit of clients, primarily through two horizontal integrators: Client Leaders and Country Managers.
Chapter 1 of 13