Report by Daniel Morel
Chairman and chief executive officer
Wunderman is one of the world’s great marketing institutions, serving some of the best-known brands through 170 offices in 60 countries. Advertising Age ranked Wunderman the No.1 digital network in the world for the second year in a row. We have maintained our top position for nearly a decade by actively addressing and driving change. In 2013, we continued this legacy of transformation – forming four divisions bridging Brand Experience, Customer Engagement, Data & Insights and World Health that further align with our client needs.
Today, we stand apart from our competitors as the most connected agency, linking clients’ customers with relevant information and experiences everywhere. We have earned the right to say this thanks to our most distinctive benefit – our mastery of data that links our ideas, creativity and resources.
Increased pressure in North America and the downsizing of two accounts weighed down performance. However, we grew by double digits in Latin America; achieved stability in Europe; and added significant new business including Shell, adidas, Blue Cross Blue Shield Louisiana and Alabama, WellCare and Sunovion, as well as expanded relationships with Microsoft, Land Rover, Coca-Cola and Mazda. By design, our structure now makes us stronger, more nimble and more connected to address dynamic market forces that influence performance.
Our win of Shell Retail’s multi-million dollar global CRM business is a shining moment for our UK team headed by Mel Cruickshank. The account falls in our sweet spot of e-CRM and data, and has already grown beyond its initial scope. The same is true for adidas. Team United, formed by WPP for United Continental Holdings, also gives Wunderman a foundation of data, digital and CRM business on which to build.
Other important developments include BrandSnapSM , a social engagement measurement platform that connects social networking with brand valuation to capture snapshots of immediate brand performance, and our Technology Partnership Program with Adobe to better connect emerging marketing cloud technology with our digital solutions.
In November 2013, Lincoln Bjorkman joined Wunderman as global chief creative officer. In December, we launched CHOREOGRAPH, a joint venture offering with sister media agency MEC that connects various data sources in real-time, for dynamic content creation and distribution.
This year we will lay important groundwork for future growth. Looking ahead, we will remain true to a fundamental value championed by Lester Wunderman years ago: “Relentlessly pursue tomorrow.” We will.
Chapter 6 of 13