Report by Jon Cook
Chief executive officer and president
Expanded global reach and capabilities drove VML to new heights over the past year. We proudly launched full-service VML operations in China, Japan and South Africa and established an Eastern European hub based in Poland, further strengthening VML’s worldwide offering.
With more than 1,900 VMLers connected around the globe, we established new client engagements such as Bridgestone, Commonwealth Bank, Danone, Korean Air, MasterCard and State Street Global Advisors. In the sports arena, we added Australia’s National Rugby League and U.S. Soccer alongside our Barclays Premier League partnership.
Our relationship with Kellogg’s has expanded dramatically. VML is privileged to serve as Kellogg’s North American and Australian Digital Agency of Record, working with iconic brands such as Kashi, Special K, Pop-Tarts and Pringles.
VML has always featured a strong social media offering – which we took to a new level with groundbreaking work for Wendy’s. In just the first year of our partnership, VML-produced social media campaigns for Wendy’s have been praised by Adweek , BuzzFeed, Creativity Online, Forbes, Forrester Research, Mobile Marketer and others.
As an active member of the Red Fuse and Cavalry integrated WPP teams, VML is privileged to partner with talented cross-agency groups on behalf of Colgate-Palmolive and MillerCoors.
In the Americas, we amplified scale and brand awareness through the conversion of Studiocom to fully integrated VML-branded operations in Atlanta, Boston and Bogotá, Colombia, and with the acquisition of Biggs|Gilmore in Kalamazoo and Chicago in the US.
With full-scale operations across six continents, VML is delivering forward-thinking ideas for many of the world’s most influential brands.
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