United Group

Ewen Cameron

Report by Ewen Cameron

Chief executive officer

2013 was a year of focus on new business for United.

Our agencies in the US saw strong client acquisition with wins of Hawaiian Airlines for Cole & Weber United in Seattle and strong growth of the Capitol One business in New York.

In Europe, Señora Rushmore weathered one of the region’s worst economic climates and delivered a very strong year with major wins for Vodafone and Diageo, taking it into the top five agencies by billing in Spain. In Italy, 1861 United grew new business from BNP Paribas and the prestigious Expo Milan 2015, while continuing its high-profile work for clients such as Sky and Vodafone. In Scandinavia, BTS United won new assignments from Hertz and KLP Insurance, and in Benelux LDV United continued to grow its business with Opel and added new assignments from Q8 Petroleum.

[New CEO] Matt will partner with me... to deliver on our mission of offering a vibrant micro network alternative

The big news for United came near the end of the year with the appointment of Matt Ryan as our new CEO. Headquartered out of New York, Matt will partner with me to drive the profile of New York as the hub of our micro network, and from there build a client base that will leverage the network to deliver on our mission of offering a vibrant micro network alternative to the larger agencies.

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