Report by Brian Fetherstonhaugh
Chairman and chief executive officer
As we enter 2014, the one question on every senior client’s lips is: “how do I engage with customers in a world that has gone digital?” OgilvyOne Worldwide is uniquely poised to answer that question.
According to Forrester Research, OgilvyOne is the undisputed leader in the emerging discipline of Customer Engagement, defined as the bringing together of creativity and data to create compelling personal experiences that grow our clients’ businesses.
In 2013, we undertook a global project to sharpen our Customer Engagement tools and processes, pioneering a new proprietary methodology to deliver solutions to clients. The tool has proven to be invaluable in generating insights and analysis and offers an entirely fresh approach to engagement idea and platform development.
This new planning process has energized our work for current clients and driven significant new business wins in all regions. We’ve won major new clients across a diverse range of categories including CPG, finance, health & wellbeing, information & technology and telecommunications, helping us shape our client portfolio for future expansion.
Business growth brings fresh talent and energy into the network. We attracted skilled Customer Engagement practitioners, and appointed our first ever global chief data officer. In recognition of our global commitment to the training and development of talent, OgilvyOne Worldwide received the Marketing EDGE (formerly DMEF) Corporate Leadership Award this year.
Creativity is the centerpiece of Customer Engagement and is an area in which we continue to excel and improve upon each year. We extended our winning streak as the most awarded agency at the Direct Marketing Association’s Echos, which recognize both creativity and effectiveness, scooping 28 awards. We improved our performance at the Caples, taking home 18 awards, and contributed to 18 Direct, Cyber and Mobile Lions at Cannes.
As we look to the future, OgilvyOne is placing big bets on data and e-commerce
We’ve been named Digital Agency of the Year in many markets, including Singapore, Vietnam and Greece, as well as the entire Asia Pacific region. OgilvyOne’s trailblazing work for clients such as IBM contributed to North America being named B-to-B Agency of the Year by Advertising Age .
As we look to the future, OgilvyOne is placing big bets on data and e-commerce. We continue our thought leadership in data through the global expansion of Sexy Little Numbers , the book that demystifies data and analytics, written by OgilvyOne New York president, Dimitri Maex. At the start of 2014, we expanded our global Continuous Commerce practice, which is built on combining traditional e-commerce skills with a deep heritage in CRM.
We begin 2014 with all the ingredients and tools required to succeed. We have a fantastic client portfolio, a truly global footprint and a Customer Engagement offering that will be amplified through our three growth pillars: data, e-commerce and mobile.
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