Ogilvy CommonHealth Worldwide

Matt Giegerich

Report by Matt Giegerich

Chairman and chief executive officer

As the world continues to focus on improving the quality of healthcare while lowering costs, cultivating a more engaged patient and demanding more accountability from healthcare providers, it’s clear that clients need Ogilvy CommonHealth Worldwide’s (OCHWW) global health behavior-change capabilities more than ever. By strengthening our digital, multi-channel and global offerings, we aim to help a more diverse base of health-oriented clients respond most effectively to these trends.

Led by exceptional growth in our UK offices, OCHWW had a strong year in 2013, fueled by new business wins and our ongoing focus on operational excellence. The OCHWW brand continues to be in high demand: we participated in nearly 200 new business pitches across the globe. The global agency consolidation at Pfizer drove a large portion of our growth, adding several new assignments to our roster, which has a diverse array of health-oriented clients, including a variety of WPP team accounts within the biopharmaceutical industry.

Our global connectivity continues to be a strong differentiator. Ogilvy CommonHealth in Russia celebrated its first anniversary with a healthy and growing client base. We finalized our joint venture with Ogilvy Public Relations in the Asia Pacific region, rebranding as Ogilvy CommonHealth Asia Pacific, and ably led by Rohit Sahgal.

In an ongoing effort to direct the future of healthcare marketing, OCHWW commanded the dais at many industry events in 2013. We also published widely on topics ranging from content strategy to marketing analytics, and our thought leaders penned over 80 online articles on a variety of hot-topic issues. In particular, the Ogilvy RedPort entitled Your health, yourself addresses the topic of personalized health data and how health corporations and their brands can achieve better health outcomes through effective behavior-change programs; and the 2013 Healthcare Marketers Trend Report , developed in collaboration with Ogilvy PR and published in Medical Marketing & Media , defines the changing paradigm of the US healthcare industry by unveiling insights into such topics as healthcare reform, Big Data and the evolving regulatory environments.

We will continue to strengthen the global connectivity of our network, building even more integrated teams and offerings to help our clients drive healthy behavior change

2013 was also yet another strong year in our quest to achieve the ‘Twin Peaks’ of creativity and effectiveness: a total of 40 creative industry awards were won across the globe.

We will continue to focus on diversifying our client roster, leveraging our connectivity to both Ogilvy & Mather and WPP, and investing in the dynamic areas of our business, including digital and multi-channel marketing. We will also continue to strengthen the global connectivity of our network, building even more integrated teams and offerings to help our clients drive healthy behavior change in the continuously evolving, but always vital healthcare ecosystem.

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