MediaCom

Stephen Allan

Report by Stephen Allan

Worldwide chairman and chief executive officer

2013 was a strong year of progress for MediaCom. United by our ‘ People first ’ philosophy, our teams around the world collaborated to win new assignments of over $2 billion annualised billings, including Sony Mobile and Electronics, Siemens, Symantec and FIA Formula E, and substantially extend our relationships with clients like GSK, Coca-Cola and Danone. This success has strengthened our position as the world’s third largest media agency and ranked us No.1 in RECMA’s Compitches.

We also established a series of new divisions – relaunching MediaCom Response, merging WPP’s Banner Corp into MediaCom Banner and creating MediaCom Beyond Borders to service international clients in the US. Additionally, we expanded our MediaCom Sport brand into Singapore, Russia and Australia, and signed deals for soccer legend Pelé to work with P&G, Volkswagen and Subway.

These initiatives further strengthened our commitment to world-class work. We topped the shortlist at the Global Festival of Media, won three Cannes Lions and Agency Network of the Year at the M&M Global Awards for the fourth time in five years.

Whilst proud of our achievements we are far from complacent and remain fully focused on 2014.

Responding to the increasing complexities and ‘silos’ of our industry, 2014 will see MediaCom evolve into a content and connections company underpinned by our MediaCom Beyond Advertising content team of 450 staff in 42 countries. We will serve the most relevant content (including advertising, brand content, events, partnerships, sport, social reputation and owned content) through the most connected communications ‘systems’ to ensure we deliver our clients effective campaigns across paid, owned and earned media.

Responding to the increasing complexities and ‘silos’ of our industry, 2014 will see MediaCom evolve into a content and connections company underpinned by our MediaCom Beyond Advertising content team of 450 staff in 42 countries

We appointed Matthew Mee as our global chief strategy officer to lead this product evolution. Toby Jenner, who took up the new role of global chief business development and marketing officer will oversee the communication of our enhanced offer to new and existing clients.

With the benefit of GroupM’s scale, global chief investment officer Dominic Guba will ensure our teams deliver continued competitive advantage for our clients’ marketing investment.

Exciting times ahead!

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