Report by Vikram Sakhuja
Worldwide chief executive officer
As we completed five years as a global network, Maxus had another stellar year on all counts.
RECMA named us the world’s fastest-growing media network fourth year running.
We added about 20% of our billings in new business. We won an M&M Global Award, a Cannes Silver and a Cannes Young Lion Gold. And we were a strong contributor to WPP’s revenue growth. What probably sets us apart is the way in which we work. We are agile, operate as a global network of local agencies, and attempt to put data and creativity on a technology backbone. This is captured in our philosophy we call “leaning into change.”
High points of the year was when this philosophy resonated with clients in successful pitches including L’Oréal UK, Ireland and India, ABF in UK/US and Mexico, Jetstar across Asia, parts of the Nestle’ business in India, Bank of Montreal – Canada, Tesco – Malaysia, Sigma Alimentos – Mexico, Npower digital – UK, Deloitte – US, China Union Pay – China and Kikkoman – Europe.
We are agile, operate as a global network of local agencies, and attempt to put data and creativity on a technology backbone
In 2013, I moved from running GroupM South Asia to lead Maxus. Our focus in 2013 was to build systems for scale while retaining the soul of a start-up. And we added entrepreneurial muscle to new business and marketing, set up EMEA as a region, built talent systems including performance management, succession and nurturing young talent, and set the base for creating the Maxus brand of client leadership by creating the role of a global chief client officer.
The plan for 2014 is to build on this momentum by unlocking value in our approach to new business, client management, growth markets and in gearing up our clients to operate in the real-time era.
These are exciting times indeed to be in media and in Maxus.
Chapter 6 of 13