Report by Irwin Gotlieb (left, top)
Global chairman and
Dominic Proctor (left, below)
2013 was another strong year for GroupM and our agencies, which report on the following pages. The group exists to give our media agencies and their clients a major advantage in a very competitive market that is seeing the rapid convergence of media with technology and data. We consolidate those aspects of our business that benefit from scale – trading, data and technology management, sports and entertainment, back office activity and product and practice development.
As the media business evolves, we continue to develop and invest in technologies and data in conjunction with our data/technology-reliant WPP colleagues
In 2013, we made several acquisitions in growing areas of our business with a very heavy focus on digital media and developing markets. Existing businesses such as Xaxis (the world’s biggest audience buying company) also entered these new markets in response to heavy client demand. Our Entertainment business also grew very strongly, especially in bringing new TV series to the market, both online and on conventional broadcast channels. Our agencies won more awards at Cannes than any other media holding company in 2013.
As our market continues to consolidate, it is crucial to have the right talent in place and deliver advantage to our agencies and their clients. Indeed, one of our key strategic priorities is to continue to bring in new talent from very diverse backgrounds as we grow and expand our services.
As the media business evolves, we continue to develop and invest in technologies and data in conjunction with our data/technology-reliant WPP colleagues. This work will provide GroupM and our agencies with increasingly differentiated capabilities. We also continue to proactively shape (and catalyze) our future and that of the media industry to ensure that it develops in a manner that is beneficial to our clients and our stakeholders.
Chapter 6 of 13