Report by Jim Heekin
Chairman and chief executive officer
2013 was a watershed year for Grey. It marked our sixth year in a row of record new business and creative performance. We achieved a hat-trick as Grey was named Adweek Global Agency of the Year; Advertising Age Agency of the Year and No.1 on its A-List of the best agencies, as well as Shoot magazine’s Agency of the Year.
Advertising Age summed up our progress best by writing, “That a big, holding company-owned beast of an agency can churn out double-digit growth and buzzy mass-recognized creative is rare. To outdo itself year after year is rarer.” We are very proud of this track record and it proves you can renew a venerable agency brand for today’s communications landscape.
We added to our blue-chip client roster, winning the most-watched review of the year for the global Gillette account. High-profile new business wins also included HSBC, Volvo, Hasbro, GE Healthcare, Symantec, Wella and Papa John’s Pizza. Most of our long-time clients grew in revenue and we were awarded major new assignments from AARP, Allergan, Ally Financial, Boehringer Ingelheim, Canon, GlaxoSmithKline, Procter & Gamble, Pfizer, TJ Maxx, Eli Lilly and 3M.
We achieved a hat-trick as Grey was named Adweek Global Agency of the Year; Advertising Age Agency of the Year and No.1 on its A-List of the best agencies
Grey’s mantra of ‘Famously Effective’ work fueled our soaring creative reputation. We won 36 Cannes Lions, our best showing ever across all regions. Adweek wrote, “Grey produced some of the most memorable work of any agency in 2013.”
Grey’s flagship agencies in New York and London accelerated their forward momentum. Our New York agency was awarded an Emmy for Best Prime-Time Commercial for Canon and made the shortlist at the Academy Awards, an advertising industry first. Highly-acclaimed integrated campaigns from New York for CoverGirl, Pantene, Febreze, NFL, DirecTV and Canon gained wide acclaim and nine Cannes Film Lions, more than any agency in the world.
Grey New York’s president and chief creative officer, Tor Myhren, took on a global role as worldwide chief creative officer. Michael Houston moved up from Grey New York’s chief operating officer to become Grey North America chief executive officer. We also welcomed Joe Lampertius as the first global chief executive officer of Grey Shopper, our fast-growing shopper marketing practice.
Our New York agency was awarded an Emmy for Best Prime-Time Commercial for Canon and made the shortlist at the Academy Awards, an advertising industry first
Grey EMEA, led by David Patton, was named the Euro Effie Agency of the Year for the second consecutive year. Grey London, under Chris Hirst, recorded one of its most impressive new business performances ever and ranked among Campaign ’s top agencies. The London agency won the Cannes Black Creative Effectiveness Lion for the British Heart Foundation, among many accolades.
Grey Greater China was named Campaign Asia Pacific’s Agency of the Year. Our two top leaders in Asia Pacific, Nirvik Singh and TH Peng, oversaw a record new business performance in China and significant expansion of our capabilities in the region.
We continue to invest in the world’s developing growth countries. A new Grey Brazil was launched, increasing our ranking in this critical market. We enhanced our global footprint in digital and shopper marketing with the acquisition of premier companies in Europe, Asia Pacific and Latin America and added to our healthcare resources.
We are well-positioned to build on Grey’s success story and bullish on the future.
Chapter 6 of 13