Report by Steve Harding
Global chief executive officer
It was a momentous inaugural year for Geometry Global. We began 2013 as three separate companies – OgilvyAction, G2 and JWTAction – and ended the year as the largest agency network of its kind. The three businesses were as complementary to each other as anticipated and our go-to-market strategy emerged naturally from the strengths of each agency brand.
On our way to becoming the world’s premier global activation agency, we needed to set the foundation for a brand new company and ultimately manage through a challenging transition. We created a breakthrough offer – Precision Activation – and both our clients and the world’s leading search consultants agree that we’re redefining activation with our approach to shopper, digital, promotions, data, relationship marketing and experiential. We established an operations infrastructure for our new company, transitioning 80+ offices to new branding and introducing 3,800+ staff to a new way of working. All of our efforts to embed Precision Activation in our people are already showing dividends.
Through all the change, we gained some notable new clients while strengthening existing relationships. We landed some impressive brands including Mattel, Pirelli and Bacardi and expanded our relationship with our key global clients like Kimberly-Clark and GSK. Lastly, our winning of Unilever’s US agency of record for shopper marketing is proof-positive the merger fills in a big gap for global clients.
I am most proud of our new company’s progress in improving our creative product. Since launching in June, Geometry Global has won 71 creative and effectiveness awards and we’re looking to continue our level of performance going into the 2014 awards season.
Our winning of Unilever’s US agency of record for shopper marketing is proof-positive the merger fills in a big gap for global clients
With Geometry Global’s expanded capability, award-winning work, and industry-defining approach, we’re in a great position to achieve our ambitions of being the world’s most imaginative, effective and influential activation agency network.
Toby Hoare, Chairman, Carl Hartman ,WPP Global Client Leader, Kimberly-Clark and chief executive officer, Geometry Global North America
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