Commarco

Christian Tiedemann

Report by Christian Tiedemann

Chief executive officer

In 2013, under challenging market conditions in Germany, the Commarco Group has further strengthened its digital footprint: increasing digital revenue in deepblue; an international account win at KKLD; and the launch of a new Scholz & Friends Hamburg digital unit, one:zero. We have invested in our content management profile and started a co-operation with sister company Hogarth Worldwide in Germany, offering our existing and potential clients international creative asset management.

Our top creative flagship brand, Scholz & Friends, won two of the largest accounts tendered in 2013; the creative work for one major client (a client since 2011) was highly awarded, with two Effies and ranked No.1 in the brand awareness ranking, leading campaign, in the “Jahrbuch der Werbung” [Advertising Yearbook]. The agency continues to be highly ranked by marketing decision makers in terms of strategy, creative and solutions.

Our agency Blumberry in Berlin created the campaign for the re-election of Angela Merkel, Chancellor of Germany

Our brands deepblue networks, United Visions and gkk DialogGroup are developing well. Our newly-launched agency Blumberry in Berlin created the campaign for the re-election of Angela Merkel, Chancellor of Germany in September 2013.

Commarco’s ability to create tailor-made solutions for clients is well recognised in the industry. With iPS we set up a BMW CRM and sales support unit in Munich. RessourcenReich offers sales outsourcing and distribution services for the launch of new brands in Germany. We have also created a special unit for an international gardening client, integrating services across various communications disciplines.

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