Cohn & Wolfe
Report by Donna Imperato
Chief executive officer
2013 was the year that put Cohn & Wolfe on the global stage, literally. Last March, our leadership team took the stage to accept PRWeek’s Large Agency of the Year and Overall Agency of the Year. Competing with agencies many times our size, it was Cohn & Wolfe’s success story – specifically our creative leadership and global expansion – that captured the judges’ imaginations.
During 2013, we evolved our offering to capitalize on new marketplace demands. We drove global expansion by taking a minority stake in leading Middle East network BPG and adding a new Philippines office. With nine Asia Pacific offices, the region has quickly become a key growth driver.
Cohn & Wolfe enhanced our integrated marketing and insights capabilities, becoming the first and only PR member of WPP’s The Data Alliance. The partnership allows us to drive engagement more effectively between consumers and brands by integrating deep data, digital strategy and creative and content offerings. Other new offerings include Paid Media, Mobile Marketing and Content Marketing.
Our outstanding people are at the heart of our success and three publications – PRWeek, PR News and Crain’s New York – recognized Cohn & Wolfe as a Best Place to Work. We continued to recruit the best leaders to drive our regional offerings and invested in digital, creative, integrated marketing, insights and paid media talent across markets. To evolve employee skills, we unveiled our new learning management system, with cloud-based, on-demand training using ‘gaming’ modules to facilitate learning.
Clients embraced our evolution, significantly increasing our integrated marketing work. It was also a historic year of new business across practices and geographies – major wins included: Choice Hotels, Coca-Cola, Google, Johnson & Johnson, Mondelēz, Nokia and Pfizer. Existing relationships proved powerful, as organic growth drove over 50% of new business.
Growth was notable in our global healthcare practice and our London, Austin, Sweden and Southeast Asia offices. Our global specialty companies, GCI Health and AxiCom, also performed well with significant new wins and strong organic growth.
Clients embraced our evolution, significantly increasing our integrated marketing work. It was also a historic year of new business across practices and geographies
We will continue to leverage our brand marketing heritage and stay one step ahead, investing in the right talent and tools to exceed client needs and deliver an outstanding 2014.
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