Brand Union

Simon Bolton

Report by Simon Bolton

Worldwide chief executive officer

“The experience of the brand is the brand” is the central belief that underpins the Brand Union network. Conceived in 2012, this now drives our entire offer.

Our proprietary methodology, the Experience Imprint, is a manifestation of this belief and provides a framework for evaluation, diagnosis and future-proofing of brands. It has proved to be a flexible approach that works across categories, markets and disciplines and has helped us welcome many new clients.

Growth was fuelled in markets such as China, South East Asia, the Middle East and the UK

Growth was fuelled in markets such as China, South East Asia, the Middle East and the UK. We were also successful in winning assignments from major new clients: Jaguar Land Rover, CFLD, SABMiller, CBRE and Prudential America.

2013 saw many of our offices recognised for outstanding achievements: we were voted agency of the year in both Singapore and India; our offices in Stockholm and Hong Kong contributed to the group’s success at the Cannes Lions Festival and Digit won the prestigious Royal Television Society award for Design & Craft Innovation for ‘D-Day: As It Happens’ which fused traditional TV with the web and social media in a highly-engaging new format. We also won RedDot and Eurobest Awards for our work with Absolut and the Midas award for World’s best Financial Advertising for Bank of America.

There were a number of notable talent changes including: Toby Southgate transferred from London to become CEO of our North American operation based in New York in August; Catherine Gale joined in October as CEO for our London and Dublin operations; Tab Lai was appointed MD for our Shanghai operation; and Arvind Hegde MD for our India business. At the time of going to press, I am delighted to welcome John Shaw’s experience and intellect to our company as worldwide director of strategy and planning.

My thanks go to all of the people from Brand Union for their contribution to such a memorable year.

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