B to D Group
Report by Simon Bolton
Worldwide chief executive officer, Brand Union and FITCH,
Chief executive officer, Landor Associates and
Rob Horjus (left)
Chief finance officer and chief operating officer, B to D Group
The B to D Group expanded via acquisition in 2013, as Addison joined forces with The Group, the UK’s leading provider of corporate websites.
In addition, Brand Union, PeclersParis and The Partners all delivered impressive profit growth, while FITCH generated growth in North America and EMEA and Landor saw exceptional growth in Russia, Indonesia, Japan and Australia.
Many respected brands added B to D Group companies to their roster, including Aeroflot, Argos, Colgate-Palmolive, Det Norske Veritas, Dunkin' Brands, Ford, Land Rover, Merck, Qtel Group, Royal Bank of Scotland, Royal London Group, Russian Copper Company, Toyota/Lexus and Walgreens.
2014 will be an exciting year for the B to D Group as we continue to focus on doing great work, making acquisitions, expanding our offer and entering new markets.
Addison had a transformational year with the acquisition of The Group, adding further strength to the agency’s digital capabilities. Now rebranded as Addison Group, it continues to grow both in the UK and across Europe, attracting new projects with its enhanced integrated offer.
Lambie-Nairn increased its focus on media, telecommunications and sport, and building its presence in faster-growth markets by winning projects for FIFA, Saudi Telecom, Red Chillies Entertainment (India) and Green Networks (Africa). The agency continues to work as the global brand guardian for Telefónica.
Led by an exceptionally good new business performance, The Partners experienced strong revenue growth across its network. The agency’s growth with Colgate and its win of the XL Telecom assignment in Indonesia reinforces that their strategically-led, creatively-focused approach is compelling and sets The Partners up for continued growth in 2014.
2013 was another good year for PeclersParis, our consulting agency in trends, style and innovation. Trend book revenue grew strongly, helped by the launch of new products and positive sales momentum worldwide. The company’s consulting offer has resonated in China, resulting in double-digit growth in that market.
2013 was a challenging year for Amsterdam-based VBAT, as the region’s economic difficulties impacted the business. However, the agency strengthened its relationships with key clients including Heineken, DE Master Blenders and ING Bank, while opening an office in Mexico City and building its business there.
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