AKQA

Ajaz Ahmed

Report by Ajaz Ahmed

Founder and chief executive officer

AKQA exists for two reasons: to help create the future for our clients; and to inspire excellent leadership from our people. In the last 12 months – our first full year with WPP – it’s good to have plenty of evidence of both. With a pitch success rate of 90%, we took on 14 new clients. We also achieved a 100% client retention of existing relationships.

The work continues to do the talking with the goal of elevating our clients’ brands, and their customers, to new places. Applying the latest technologies we created a world-first virtual reality car configuration experience that proved a massive hit at the Tokyo Motor Show. The Nike Training Club app achieved over 15 million downloads with more than 300 million workout minutes. Two otherwise undiscovered footballers went on to graduate from The Nike Academy and are now destined to represent their countries at this year’s FIFA World Cup in Brazil. The Fly Delta Mobile platform exceeded 10 million downloads and contributed to Delta moving from 10th position to No.1 position in the The Wall Street Journal airline rankings league.

AKQA won a highly coveted Apple Design Award for the stunning World Wildlife Together app. We have been fortunate to have our work and thinking recognised with some of the industry’s top awards. The most prestigious of these is the Queen’s Award for Enterprise Innovation, the highest official recognition for UK businesses. AKQA is honoured to have won this award in 2014.

The work continues to do the talking with the goal of elevating our clients’ brands, and their customers, to new places

We don’t take it for granted that to create genre-redefining work we are fortunate to have collaborative client relationships, the best talent and hard-working teams. Our staff retention metrics are among the best in the industry. Looking to the future, we have invested in a new AKQA Graduate Programme in partnership with the world’s best universities. We also encourage and celebrate international creative talent with our Future Lions initiative at Cannes. We are delighted that Google is our partner for the 2014 competition.

Most of all we are inspired about where we are going to next - when you’re in the business of creating the future, there’s limitless potential.

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