Ogilvy Public Relations (summary)
A healthy combination of new business wins and expanded work with existing clients added up to a record year for Ogilvy PR. While the Asia Pacific region has served as the most powerful growth engine for many years, in 2011, the US and Europe fired up double-digit growth rates surpassing Asia.
The agency won highly-competitive global pitches for Diageo, the BP London 2012 Olympic Games sponsorship, BMC Software and the Mexico Tourism Board, among dozens of others.
As in prior years, broadening and deepening relationships with existing clients drove a significant amount of growth. Ogilvy PR’s multi-region client roster grew by 40%. This organic growth is a reflection of the agency’s ability to maintain long-term client partnerships – retaining 95% of its top 20 clients.
Ogilvy PR garnered more than 125 awards in 2011, including Cannes PR Lions and winning the top WPP WPPED Cream creative award for the fourth time in five years.