Cohn & Wolfe
Report by Donna Imperato (below) Chief executive officer
With a strengthened global leadership team in place and significant new business momentum going into 2011, Cohn & Wolfe delivered a year marked by solid top- and bottom-line growth, award-winning client work, groundbreaking digital initiatives for clients and staff and expansion across Asia.
The full impact of our 2010 leadership restructuring – including the addition of new talent and moving other leaders into new roles to drive strategic priorities – came in 2011, where we saw a solid increase in global revenue and double-digit growth on the bottom line. It was a big year for new business as we added 50 new brands to our client roster. We were appointed agency of record for Hennessy and Allergan, began work for the US Olympic Committee and picked up Universal Pictures. Other significant wins include Sam’s Club, Berkeley Park Capital, Boots, Global Premium Brands, Hotels.com, HSBC, Kia Motors, tescodiets.com and Warburtons.
Thanks to the talent and creativity of our account teams, 30% of Cohn & Wolfe’s growth was organic. With client satisfaction at an all-time high, we retained and grew 19 of our top 20 accounts – including Walmart, 3M, Colgate-Palmolive, JM Smucker, Panasonic and Valvoline. Many of our existing accounts also expanded into new domestic and international markets.
We accomplished another key priority: fully integrating digital into every aspect of the organization with digital talent in all offices around the globe. Our digital practice drove revenue growth in all markets through award-winning work and 10 new digital services including Online Reputation Management, Enterprise Social Media Strategy and Social Newsrooms.
Expanding our global footprint in Asia Pacific was another top priority for Cohn & Wolfe. We opened an office in Jakarta, added new offices in Hong Kong, Singapore and Malaysia and, following the acquisition of leading communications agency, impactasia, in China, merged offices in both Beijing and Shanghai. With an established network throughout Greater China, Cohn & Wolfe-impactasia represents top clients such as Rolls-Royce, Guinness, Pernod Ricard, MGM Hospitality, Robert Half International, Mandarin Oriental Hotel Group and Sofitel Luxury Hotels. In Southeast Asia, we added XPR (now Cohn & Wolfe XPR), one of the region’s top digital and social media agencies with leading brands including Groupon, SingTel, BMW Asia, Dell, Salesforce.com and Motorola Mobility. These acquisitions tripled our size in the Asia Pacific region, positioning us well to serve multinational clients in Asia and around the world.
Our digital practice drove revenue growth in all markets through award-winning work and 10 new digital services
Our agency continues to be recognized for its creative spirit and imaginative mindset, ranking as one of Advertising Age’s Best Places to Work and shortlisted for the UK’s Pathfinders Media Employer of the Year. We won over 40 industry honors, including a PRSA Prism Award of Excellence for the launch of Michael Jackson: The Experience, the Shanghai PR Association Gold Award for MSD Pharmaceutical and a Silver SABRE in Fashion & Beauty for our work with Tom’s of Maine. Stockholm won the Spinn Award for Best Social Media Campaign of the Year for its work with Unibet and Spain picked up the IPRA special Golden World Award for its work with the EU’s Consumer Rights campaign.
We also brought together more than 500 employees in 18 offices worldwide to focus on our pro bono client, Project Kaisei, a nonprofit organization dedicated to reducing plastic waste in our oceans. This global campaign more than doubled Project Kaisei’s Facebook fans and raised funds for its next clean-up voyage.
Cohn & Wolfe’s specialty companies, GCI Health and Axicom, also experienced new and organic growth in 2011. In addition to being named Healthcare Agency of the Year and winning Rx Pharmaceutical Campaign of the Year by The Holmes Report, GCI Health was awarded Allergan’s Facial Aesthetics business. AxiCom continued to build its strength in technology markets with wins that included IntraLinks, ITU Telecom World and NDS while expanding its work with Red Hat, Dell and ZTE. It also significantly grew its clean tech practice with new clients that include Qualcomm, Enphase and Bridgelux.
Looking forward, our expanding network, new industry offerings, outstanding creative resources and strong leadership across practices gives us a solid foundation for long-term company growth. 2012 is primed to be one of our best years ever.