Report by Kelly Clark (below) Chief executive officer
Maxus had a great 2011 by almost any measure: new business wins; network development; visibility and recognition; talent recruitment; and most importantly, client satisfaction.
Winning new business
We have an exciting new global relationship with SC Johnson, in partnership with our colleagues at Ogilvy; we won Universal Pictures and NBC Networks in North America; and the global Barclays and Kärcher accounts. We expanded our L’Oréal relationship in Asia, winning pitches in Malaysia, Thailand and Vietnam. There were significant local wins, including GSK in Australia, Bausch & Lomb in the US, and Pfizer in China. Importantly, we are also winning significant digital marketing assignments in a number of markets as we continue to invest in our social, search and data analytics capabilities. In total, we added $2.5 billion in new business billing, our most successful year ever.
Expanding our network
Our global footprint grew again in 2011, with eight new offices launching to meet our clients’ requirements. We opened operations in Argentina, Canada, Czech Republic and Sri Lanka; we expanded our US presence with offices in Chicago, Los Angeles and Minneapolis; and we launched Maxus Nanjing, our fourth China office. Our network now spans over 70 offices in 60 countries.
Improving our visibility
Campaign magazine in the UK named Maxus its Global Media Network of the Year. Adweek magazine named Maxus its US Media Agency of the Year and Advertising Age said we are an Agency to Watch in 2012.
Attracting top talent
Great people continue to join us. We hired ambitious new country heads in Canada, Denmark, Indonesia, Mexico and Turkey. We appointed new digital leaders in a number of markets including China, Germany, Italy, the UK and the US. We bolstered our trading teams in Europe, Asia and North America. And we strengthened our global leadership team by appointing a chief information officer and a global talent director. The ability to attract and retain the best talent in our industry is one of the best indicators of success. So far so good!
Delivering great work for clients
We measure client satisfaction through a research company called The Client Relationship Consultancy. It consistently tells us that our client relationships are among the strongest in the business. This is due, in part we think, to our Relationship Media philosophy. It has improved the quality of the work we do for clients, in terms of both creativity and effectiveness. With our clients, we won over 100 awards globally in 2011
... Maxus was the fastest-growing [media] agency in the world in 2011, for the third year running
in recognition of our great work. Maxus India won a Silver Cannes Lion; we won more WPPED Cream jugs than any other media agency; we won Effies in Hungary and Poland; leading industry awards for search marketing in Australia and India; and a major award for research excellence in the US.
Keeping our focus
RECMA will soon announce that Maxus was the fastest-growing agency in the world in 2011, for the third year running. We have 1,500 people around the world to thank for that. We are a hungry, ambitious team, who thrive on change and pace. Campaign magazine said we have a “dynamic, fast-moving culture.” We are proud to be part of GroupM, which gives us media trading power and leading-edge tools and technologies.
I write this report from Budapest. Our agency here is brand new. We are only six people today. The Hungarian economy is difficult, to say the least. And yet, our team sees opportunity – because of their creativity, agility, entrepreneurialism and hard work. Exactly like Maxus people everywhere. I could not be more optimistic.