Report by Lynn O’Connor Vos (below) Chief executive officer
2011 was a landmark year for ghg, as a combination of new business wins and existing business expansion led to record-breaking growth. The pursuit of leadership in the emerging, fully integrated, digitally-driven healthcare world, with the consumer at the center, has been a stated goal of our organization for several years. Now, as that vision of the future becomes a reality, ghg’s long-range strategic decisions are bearing fruit.
ghg now “speaks health” for a diversified client base that includes OTC health brands, animal health brands, medical devices, corporate identity clients, and health advocacy organizations. This reflects the new reality that, as healthcare companies become more consumer-driven, many are playing a bigger role in prevention and wellness.
What hasn’t changed at ghg is the delivery of outstanding creative work, for which we received notable industry recognition.
ghg continues to transform professional marketing for pharmaceutical brands with integrated models that leverage iPad applications, social media, online distance learning and mobile initiatives
As part of Team Chemistry (the WPP team for Johnson & Johnson), ghg was recognized for its innovative work with the 2011 North American Marketing Award, as well as a Global Burke Award in the healthcare access category on behalf of Janssen Connect. ghg Australia took home a Clio, and was a Global Awards© finalist in eight categories for its exceptional creativity.
ghg continues to transform professional marketing for pharmaceutical brands with integrated models that leverage iPad applications, social media, online distance learning and mobile initiatives. Our US and European medical education groups – Phase Five, IMsci, Darwin Healthcare – are redefining professional medical education with an approach based on the changing needs of digitized healthcare professionals.
ghg strengthened its digital practice with the launch of ghg Healxx Digital, a full-service digital healthcare communications agency that channels digital innovation from WPP Digital companies. The agency provides best-in-class digital healthcare strategies and integrated, multichannel programs designed to improve health outcomes, engage professionals and deliver solid business results.
ghg also continues a tradition of pro bono work for the Jed Foundation and the Helen Keller National Center for Deaf-Blind Children and Adults.
New wins confirm the value of our approach
ghg was named Bayer Animal Health global Agency of Record, cementing its position as the global leader in animal health communications. The agency was also awarded professional work for two global oncology agents, a diabetes diagnostic brand consumer launch and a medical device professional launch from Medtronic. As part of the multidisciplinary Team Chemistry, we won the US launch of a new hepatitis C agent from Johnson & Johnson. In the EU, ghg won important pharmaceutical assignments from key clients, and also expanded its animal health business.
As the industry continues to evolve, a new landscape has emerged that calls for a different business model for healthcare brands and their agencies. ghg is leading this change with enhanced digital and mobile expertise, innovative creativity and an integrated marketing approach. The success achieved in 2011 has positioned ghg well for continued growth as we move into Health 3.0: The Era of Outcomes.