Report by Wendy Lund Chief executive officer
Named Healthcare Agency of the Year by The Holmes Report, GCI Health not only successfully navigated 2011’s challenging healthcare landscape, it also exceeded growth expectations.
This growth resulted from GCI Health’s strategic focus on the evolving marketplace and anticipating changing client needs.
As one of the world’s largest specialty healthcare PR agencies, we aggressively expanded current accounts in high science, aesthetics, consumer health, patient advocacy and activation, and crisis management. The agency also added to the diversity of our client mix, which ranges from large pharmaceutical companies to specialty pharma and biotech to medical devices and not-for-profits.
This year, we further invested in developing our media specialty. As clients continue to value ‘traditional’ media and its convergence with digital media, we added new talent and repositioned services to better integrate expert strategy into each account team and maximize client coverage.
GCI Health also bolstered its consumer health resources to best channel consumers’ increasing interest in taking greater ownership of their personal health. Furthermore, the agency enhanced its advocacy and stakeholder outreach tools to strengthen advocates’ ability to ensure the highest quality of care for patients.
The reach of the agency was also broadened with the opening of the Chicago office, joining a network spanning New York, Boston, Atlanta, Los Angeles, San Francisco, Toronto and the UK.
Focused on even greater success in 2012, GCI Health’s goal remains to provide an unwavering commitment to fearlessly tackle the complex and high-profile challenges clients are facing today and tomorrow.