Hill & Knowlton
Report by Jack Martin (below) Global chairman and chief executive officer
I was honored to be asked to join the Hill & Knowlton team in the fall of 2010. As global chairman and CEO, I look forward to leading the company during one of the most innovative and distinctive eras in communications in many years. With the worldwide democratization of virtually every segment of society, Hill & Knowlton is dedicated to offering enhanced client capabilities with emphasis on key areas such as research, digital and financial services. As client advisors, we are committed to achieving excellence, seating Hill & Knowlton as the 21st century source for the best ideas in meeting the challenges of the global economy.
In 2010, H&K clients took center stage with teams from around the world leading communications for clients such as CGE and Procter & Gamble in their humanitarian initiatives during the Chile earthquake, and for clients and sponsors at the Vancouver Winter Olympics, the Shanghai Expo and World Cup football in South Africa. H&K is playing a central role in a fully-integrated Olympic marketing campaign for London 2012, helping create awareness of the P&G masterbrand in the host market and driving scale and impact across EMEA.
New clients to the fold included Avery Dennison, J&J Ethicon and Dos Equis, and FOX/MGM Home Entertainment joined the new US entertainment practice. Petrobras appointed H&K as global media relations agency and Italy’s ENEL win exemplified the firm’s global expertise in energy. By year-end, H&K represented the largest Norwegian corporations, a significant nod to H&K’s reputation.
In 2010, PR-centric campaigns dominated the landscape with the rise of citizen media and social networks
Leading up to the 2010 Olympic Winter Games, H&K Canada supported Coca-Cola Canada and the 106-day Olympic Torch Relay promoting torchbearers and legacy announcements. Wins for EMEA included P&G Wella, Rolls-Royce, Telenor Norge, LG, Abu Dhabi Ports, UCB Pharma, Lundbeck, DHL Belux and RIM. Asia Pacific closed on International Olive Oil, Align Technology, the Government of Singapore Investment Corporation and the US brought in the Department of Health and Human Services, SanDisk consumer, Pfizer and Novartis.
In 2010, PR-centric campaigns dominated the landscape with the rise of citizen media and social networks, and to that end, H&K focused on creating conversations for its clients and offering support and outreach to the marketing community. The firm assisted the Canadian Association of Petroleum Producers (CAPP) on industry-wide programs around Responsible Canadian Energy, driving an international conversation around Canada’s oil sands by bringing together serious-minded business, environmental, sustainability, academic, aboriginal and community leaders. Closer to home, H&K was deeply immersed in the Cannes Lions International Advertising Festival as official PR partner, competing for top honors and participating in the judging panel.
Leaner staffing levels from the previous year were fleshed out with significant senior staff hires, underpinning major practices and geographies. Dan McIntyre came on board as global head of healthcare; Ernst Primosch chairman and CEO of Germany; Baey Yam Keng took the reins of Singapore; Alexander Döll for East Africa; Patrick Slevin the new head of Tallahassee; Mauricio Borja as GM of the new Colombian operation; Jeroen van Seeters was promoted to CEO H&K Benelux; and Shoichi Yoshikawa hired as head of Tokyo. Additionally, the newly-acquired Global Hill & Knowlton in Istanbul joined the roster. And proudly, H&K’s vice chairman Secretary Norman Y. Mineta, in a testament to his more than 40 years of service to the US, was honored by the US House of Representatives for his lifetime of public service.
At year-end, Public Strategies, Inc. merged with H&K, becoming a subsidiary of Hill & Knowlton USA. Dan Bartlett, newly-named president and CEO of H&K USA and a veteran of the US White House, is driving growth for the new entity, winning transformative assignments. Wexler & Walker Public Policy Associates had a second straight record-breaking year, especially strong in energy and environment along with space and defense. Education issues saw significant growth in the second half and telecommunications, transportation and trade stayed strong for the firm. Communications technology specialist, Blanc & Otus, saw the beginning of the return to growth in the technology arena during 2010. With key client wins in clean technology and enterprise software, the company added significantly to its client roster and saw the expansion of programs within its current client set.
Finally, Hill & Knowlton was recognized globally as evidenced by the 2010 Asia-Pacific Consultancy of the Year award given by The Holmes Report and Canada was named one of the Best Workplaces in Canada, a Top 100 Employer in Canada for the eighth time. The Toronto office was also named one of Greater Toronto’s Top Employers for the fourth consecutive year.