Cohn & Wolfe
Report by Donna Imperato (below) Chief executive officer
2010 was a transformative year for Cohn & Wolfe, marked by game-changing wins, a new global leadership team and a re-energized brand. We continued our focus on defining and strengthening the agency, and in turn laid a strong foundation for long-term growth.
Despite a challenging start to the year, with budget reductions from several major clients, we ended 2010 with significant momentum. We achieved the best year of new business in Cohn & Wolfe’s 40-year history, adding dozens of major brands to our roster, including APP, Bayer Oncology, Boehringer Ingelheim, General Motors, Genzyme, HSBC, Lloyds of London and Sanofi-aventis. We also saw significant organic growth from existing clients such as Walmart, JM Smucker Co, MasterCard, Endo Pharmaceuticals, Panasonic, Ashland (Valvoline), Bank of America and Navigon.
To broaden our senior talent base, we restructured our global leadership team, adding nine new leaders in 2010. We brought in new talent to lead four key markets – London, New York, Stockholm and Los Angeles – as well as new leadership for our Global Digital and Healthcare practices. This infusion of talent has helped drive our new business success, expand our client offering and reinvigorate our employees.
We achieved the best year of new business in Cohn & Wolfe’s 40-year history, adding dozens of major brands to our roster
Digital expertise continues to be critical to our success, with our digital practice delivering pioneering work for renowned global brands. Last year, we were selected as agency of record for ExxonMobil in digital and social media programming. And we continue to drive social media strategy for major brands such as GlaxoSmithKline, MasterCard, Merck, Nike and Universal Studios. Our digital team is expanding across the US, Europe and Asia, and we are investing in a multi-faceted global digital training program for all employees throughout our network.
Year after year, our work and our people are consistently recognized as the best of the best. In 2010, global digital practice leader Chad Latz was named to PRWeek’s annual ‘40 Under 40’ list. In the US, PRWeek bestowed us with top honors for ‘Technology Campaign of the Year’ (SanDisk) and ‘Community Relations Campaign of the Year’ (RadioShack). Our work for Hilton Hotels and Hill’s Pet Nutrition earned Gold SABRE awards, while RadioShack earned a PRSA Silver Anvil. And across the globe, our London office won three EMEA SABRE awards for Mundipharma, Medtronic and Barclays; Milan earned ‘Campaign of the Year’ and ‘Best Product Communication’ by the Assorel Awards for work with Navigon; Stockholm won a Spinn Award for Best Consumer Campaign for Unibet; and Madrid was recognized as ‘Best PR Company’ by magazine Estrategias.
The launch of our new guiding mantra, Dig Deeper. Imagine More., dares us to challenge the rules of convention and deliver purpose-driven ideas. Last November, our first Dig Deeper. Imagine More. Day brought together more than 1,000 Cohn & Wolfe people across 15 countries, sharing their collective creative firepower to benefit pro bono client Project Kaisei, an organization dedicated to removing plastic debris from the world’s oceans.
To reinforce our culture of innovation and our commitment to delivering brand-building ideas, we unveiled a new website, www.cohnwolfe.com. Featuring Hollywood-style animation and bold, irreverent copy, the site has received glowing reviews from clients (current and prospective), employees and influentials. The Interactive Media Awards named it ‘Best in Class’ in both its marketing and public relations categories.
Cohn & Wolfe performed well across the board in 2010, with our specialty companies, GCI Health and AxiCom, experiencing new and organic growth. GCI Health doubled its work for Biogen Idec and grew organically with clients such as Boehringer Ingelheim, Endo Pharmaceuticals and Merck. It also added new clients including Allergan, Bosch Healthcare, North Shore University Hospital and the American Society of Dermatology. Meanwhile, AxiCom significantly grew business with Dell, while adding a number of blue-chip technology companies such as ADT, Lexis Nexis, Lucid, Molecular Power, Milan Direct, Pano Logic and TP-Link.
As we enter 2011, we do so with a palpable energy and a sense of optimism for our future. Cohn & Wolfe remains committed to helping build the world’s best brands, and leveraging our momentum as a powerful force in the industry.