Section image

Penny Machines

Cherries
oil on canvas
22 x 20 in
1981

Penny Machines
oil on canvas
23¾ x 29¾ in
1961

Stack of Books
oil on canvas
30 x 24 in
n.d.

Seven Suckers
oil on canvas
19 x 23 in
1970

Twin Jackpots
oil on canvas
30 x 46 in
1962

Ties
oil on canvas
20 x 26 in
1980

Cake Slices
oil on canvas
20 x 16 in
n.d.

MediaCom

Report by Stephen Allan (below)
Chief executive officer

Stephen Allan

2009, my first full year as CEO of MediaCom Worldwide, was probably the most challenging year I can remember for our industry.

Our team at MediaCom responded well to these challenges and, despite the economic downturn, it was a rewarding year, in which we made significant progress as a network and also saw our hard work recognised by our biggest-ever haul of industry awards.

MediaCom was named Media Agency of the Year at the International 2009 M&M Awards. It is no exaggeration to say that we dominated these awards, with 11 different campaigns being shortlisted across a total of 18 nominations. These figures showed not only our unrivalled position, but also how widespread our award-winning work was – across different clients, different categories and different territories.

Altogether in 2009 we won 150 awards around the network, including a Gold Lion at Cannes, four winners at the Festival of Media and numerous awards at local and regional award festivals around the world. Again this speaks not of having a few ‘hot’ shops, but of having a consistently high standard of work across the globe. A special mention must go to MediaCom UK who were named Media Agency of the Decade by Campaign magazine. In addition to industry awards, it is always satisfying to receive recognition from our own clients. We received a number of these in 2009 including Global Supplier of the Year (marketing services) for the third consecutive time, from one of our key clients, VW Group.

We also now rank No.1 globally in RECMA’s reports for integrated interaction services. With the way the media landscape is changing, being No.1 in Digital – the fastest-growing medium – is particularly pleasing.

One of our key aims in 2009 was to strengthen the ‘network-ness’ of our network, to make us all feel more joined up – and I think we’ve made great strides in this area. We launched several internal communications initiatives, including Everyday, our first all-staff intranet, and our internal webinar sessions.

The business environment in 2009 led a significant number of clients to review their agency partnerships. We emerged from this activity with more than $1 billion in new client billings, across all of our regions and markets. These included Allianz (global), Universal Music (22 European markets and Australia), Tele2 (Scandinavia, Holland, Croatia and Russia), Wyeth (China), VW (China), RWE (Germany), SAS (Sweden), DIRECTV (US), Canon (Australia), Burger King (Russia), Norsk Landbrukssamvirke (Norway) and Revlon (Canada).

We also enlarged our relationship with other existing client businesses by securing their assignments in new markets, such as Dell (Latin America), EA (Russia), and P&G (Latin America and The Philippines). Despite all the pitch mania that took place in the past year, we were able to retain all our major international/global clients with the exception of Nokia, where we chose not to repitch for the account.

2009 was also about continued reorganisation. This included new local CEO appointments in Argentina, Australia, Mexico, Singapore, Spain, Turkey and, more recently, Germany. We also strengthened our regional and global capabilities with a variety of appointments including Paul Greenhalgh as global commercial director, and Christian Schmalzl, our former CEO in Germany, as chief operations and investment director.

Our strategy for 2010 can be summed up in one word, ‘growth’. Already in the first few weeks of 2010 we have won, through our M4C collaboration with our GroupM sister agencies in the UK, the consolidated COI business, one of the largest media assignments ever awarded in the UK. We were also delighted to share with Mindshare in the global win of Bayer’s consolidated media business. This win will see us add significant billings and eight new markets to our existing assignments. Other major new business wins so far in 2010 include Revlon (US), PLAY (Poland) and the Shenzen Development Bank (China).

I began by talking about the challenges of 2009. My colleagues rose to the occasion with tenacity and courage. They kept their heads and we grew the business. I can’t wait to see what we are capable of in better economic times.

Share This

Close