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Penny Machines

Cherries
oil on canvas
22 x 20 in
1981

Penny Machines
oil on canvas
23¾ x 29¾ in
1961

Stack of Books
oil on canvas
30 x 24 in
n.d.

Seven Suckers
oil on canvas
19 x 23 in
1970

Twin Jackpots
oil on canvas
30 x 46 in
1962

Ties
oil on canvas
20 x 26 in
1980

Cake Slices
oil on canvas
20 x 16 in
n.d.

Maxus

Report by Kelly Clark (below)
Chief executive officer

Kelly Clark

In late 2008, we launched a plan to transform Maxus into a different kind of agency designed to attract new kinds of clients, deliver a different type of service, and give our people new opportunities to grow. Despite the enormous challenges posed by the global economic recession, I am happy to report that we made substantial progress towards realizing those goals in 2009.

In last year’s report, I said we are creating an ‘indigenous network,’ a nimble and aggressive partnership of strong national agencies everywhere we operate. Fortunately, we were able to build on our strong position in important high-growth markets, including India, China, Pakistan, Vietnam, Poland, Turkey and Russia. New Maxus agencies joined our network in the UK, Spain, Portugal and the Netherlands. We combined our operations in Turin and Milan to create a stronger Maxus Italy. And we hired or promoted smart, ambitious leaders in Australia, Germany, Italy, the Netherlands, Thailand, the US and the UK.

There are now more than 1,000 Maxus people in 40 offices worldwide and, according to RECMA, we are the fastest-growing global media agency.

This growth has been fueled in large part by new business wins. In 2009 we picked up more than 100 new clients around the world, representing more than $800 million in new billings. According to preliminary RECMA figures for 2009, Maxus billings now stand at more than $3 billion worldwide.

Our new clients come from a wide range of product and service categories and it is particularly encouraging that many of these wins are in the world’s fastest-growing markets. Our wins included Haier and RenHe in China; Sberbank, Renaissance and Kalina in Russia; Red Bull, ICI Paints and Rediff.com in India; GlaxoSmithKline in the Philippines; Telenor in Pakistan; THP in Vietnam; JetStar in Australia; Coty and Powermat in Italy; Experian and Powermat in the UK; ANGA, Panera Bread and Powermat in the US; the European Fiat account; and UPS globally.

In addition to this new business success, we continued to deliver strong work and business results for our current clients. We have a new strategic proposition called Relationship Media, which helps our clients build stronger, more profitable relationships between their consumers and their brands. This new approach is being rolled-out across all Maxus offices, supported by a sophisticated toolkit and a major training commitment for our people and our clients. And GroupM’s unmatched scale and trading expertise continues to ensure that our clients get the best access to media at the best prices.

open quoteWe are working on exciting geographic expansion plans in the Middle East and Latin Americaclose quote

Looking forward to 2010 and beyond, we see lots of opportunity. First, we have meaningful growth prospects with our current clients by working with them in new markets and delivering new services. Second, we have a strong new business pipeline, with some very encouraging results already in the first few months of 2010. And third, we are working on exciting geographic expansion plans in the Middle East and Latin America.

Wherever I go in the Maxus world, I am always inspired by our people’s passion, creativity and drive. They have delivered great results in 2009, in extraordinarily challenging circumstances. Maxus is well-positioned for the future, and I am confident they will do even better in 2010.

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