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Penny Machines

Cherries
oil on canvas
22 x 20 in
1981

Penny Machines
oil on canvas
23¾ x 29¾ in
1961

Stack of Books
oil on canvas
30 x 24 in
n.d.

Seven Suckers
oil on canvas
19 x 23 in
1970

Twin Jackpots
oil on canvas
30 x 46 in
1962

Ties
oil on canvas
20 x 26 in
1980

Cake Slices
oil on canvas
20 x 16 in
n.d.

CommonHealth

Report by Matt Giegerich (below)
President and chief executive officer

Matt Giegerich

For the 18th consecutive year, CommonHealth proved itself a leader and formidable competitor in the healthcare communications industry, showing a continuously innovative drive and delivering solid business growth. All the more impressive in a year characterized by overall economic woes, client consolidation and retrenchment, patent expirations and regulatory delays.

In the midst of this dynamic environment, CommonHealth generated significant business opportunities by anticipating the new needs of the marketplace, evolving its offerings and inter-connecting the various aspects of its enterprise – a proactive strategy that grew the agency’s business while helping to grow clients’ brands.

CommonHealth’s strong marketplace reputation, high levels of client satisfaction and innovative new services are coupled with an uncommon ability to collaborate and integrate across all marketing disciplines, channels and audiences.

In the coming year, CommonHealth will continue to transform its talent, services and structure to bolster its leadership position and secure its future growth.

A year of impressive milestones

More aligned, more focused and more collectively determined, CommonHealth realized a year of impressive milestones. Noteworthy for 2009:

  • The group was named No.1 healthcare agency by Advertising Age for the third consecutive year.
  • Working in tandem with other WPP agencies, CommonHealth provided extensive multidisciplinary support for multiple brands in the recently consolidated Johnson & Johnson pharmaceutical portfolio.
  • The organization built upon its ever-increasing global presence and launched CommonHealth Kyowa in Japan.
  • CommonHealth expanded its e-media capabilities and is now the industry’s largest purchaser of medical e-media.

Much of this success is attributed to the organization’s focus on a singular strategy: to lead the reinvention of the industry’s new communications model.

CommonHealth is achieving this in a number of significant ways:

  • Assembling critical mass: consolidating five professional agencies to three creative powerhouses.
  • Generating efficiencies and economies of scale: consolidating studio and production services across all disciplines and groups.
  • Investing aggressively in digital talent and resources, including the development of a comprehensive in-house media lab.
  • Launching new business units to handle expanded client needs.
  • Relentlessly presenting and publishing new thinking on the evolution of healthcare communications.

Proactive plan in place

With a clear, proactive plan in place, CommonHealth is well positioned to accommodate the ever-changing pharmaceutical and life sciences industries. All CommonHealth managers and teams are charged with evaluating their client work in the context of ‘The 4 Is’:

  • Insight (How well do they understand the clinical and scientific underpinnings of the brand? How well are they applying new tools and techniques to help clients understand their customers and key brand drivers?)
  • Inspiration (How strong is the work creatively? Aesthetically? Does it stand out as the best, most compelling work in the category?)
  • Innovation (How contemporary and technologically sophisticated are the campaigns, tactics, platforms, media channels, research and analytic techniques?)
  • Integration (How well are they aligning the various audience, channel, context and content threads for this brand?)

CommonHealth will also be developing a more comprehensive, coordinated global offering. CommonHealth Worldwide will give clients access to a full array of services, including: strategic planning, brand identity development, professional and consumer advertising and promotion, digital strategy and implementation, promotional medical education, medical congress content and logistics, market research and publication planning. The agency currently handles 29 global assignments, with WPP agency partners providing local implementation where necessary.

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