Four distinct strategies – Two
2 Our second goal is to bring new digital talent and capabilities into the Group, through the acquisition of leading digital agencies which can work across the Group, operating under the WPP Digital umbrella. Not only did these agencies collectively deliver excellent financial performance in 2008, but the quality of their work was recognized in new client assignments, industry accolades and awards.
BLUE, a full-service digital agency focused on results-driven marketing solutions, is headquartered in Singapore with regional offices in Beijing, Shanghai, London and Palo Alto. In 2008 BLUE won several new engagements with leading brands including Starwood Hotels Group, Motorola and Aviva. In addition, BLUE continued to create and execute digital initiatives for global leaders such as Johnson & Johnson, Hewlett-Packard, SAP, Microsoft and Singapore Airlines. During the past year BLUE also partnered successfully with sister WPP agencies, including Enfatico, Y&R and Grey, providing specialist digital resources for clients such as Dell, Danone and Procter & Gamble.
Quasar is India’s largest full-service interactive agency, headquartered in Delhi with a team of more than 100 digital specialists. Quasar continued to develop its relationships with an elite list of clients, such as Microsoft, Visa, Monster.com, General Motors, Reuters, Kingfisher Airlines and AVIVA Life Insurance. During 2008, it opened offices in Bangalore and Mumbai.
Creative hotshop Johannes Leonardo won two Gold Lions at the 2008 Cannes Advertising Festival and the WPPED Cream Award for the best piece of advertising across WPP with their breakthrough film for the up-and-coming soccer brand, Nomis. Based in New York, Johannes Leonardo works with many leading companies including Tumi, HSBC, Vodafone, Nestlé, HP and Chanel on everything from advertising to product innovation.
Schematic, a full-service interactive agency headquartered in Los Angeles, added Dell, Blockbuster, Sun Microsystems, Reliant Energy and Honeywell to its client roster in 2008. It continued to work with Nokia, Microsoft, Target, Thomson Reuters and other leading clients, growing each of those relationships and its revenues substantially. Schematic received particular acclaim for its creation of the NBCOlympics.com site, which over 50 million viewers used to watch Olympic events, and its TV widget platform, which Yahoo! and Intel launched at CES, the world’s largest consumer technology tradeshow. Thanks to innovative projects like these, Schematic was placed on both Advertising Age and Adweek’s lists of fastest-growing digital agencies, and won the OMMA Award for the Best Web Design and Development firm. Our specialist mobile agency, iconmobile, benefitted from the growing interest in mobile marketing. The success of the iPhone and the launch of Google’s Android in particular are encouraging clients to find ways to engage consumers through mobile devices.