Four distinct strategies – Three
David Moore (above)
24/7 Real Media
Johnathan Hsu (above)
Chief executive officer
24/7 Real Media
3 Our third goal is to develop new digital marketing technologies and production platforms that bring the benefits of scale to our agencies and clients. We believe our distinct focus on digital marketing technology will be a source of competitive advantage relative to our traditional agency competition.
24/7 Real Media made significant progress during the year in strengthening its business and in applying its proprietary technology across WPP. 24/7’s leading media network, with over 135 million unique users worldwide, experienced significant growth and was named as the fastest-growing Top 10 Ad Network in October 2008 by ComScore. Several new media partners, including BBN, the largest business-to-business online advertising network, and Realogy, a global provider of real estate and relocation services, joined 24/7’s media network to engage their target audiences with greater precision, transparency and return on investment.
24/7’s award-winning ad serving and search engine marketing technology platforms more than doubled volumes, as the technologies were made available to all WPP companies. 24/7 partnered with GroupM to create the breakthrough ZEUS targeting database and introduced its new market-leading digital buying service, B3.
24/7 Real Media also strengthened its presence in Asia through a new search partnership with Dentsu and CCI as well as launching a media network, ITOP, in partnership with Ogilvy in China.
Towards the end of 2008, WPP Digital launched Deliver, a low-cost, high-quality production group that leverages more than 700 digital experts in lower-cost countries such as Costa Rica, India, Singapore and South Africa. Deliver has already started work with two significant clients.