Four distinct strategies – One
1 Our first goal is to work across WPP to ensure that each WPP company is ‘digitally-equipped’. Digital cannot be silo-ed in our digital agencies. It fundamentally changes the way every marketing discipline works, from advertising to public relations to market research. Each WPP company is developing its digital capabilities and producing innovative, effective and award-winning digital campaigns for its clients. We are supporting them through initiatives such as our training program, Digital Acceleration, which has been adopted by many Group companies for their people and clients.