Report by Mark Read (above)
Chief executive officer
For most brands, in most sectors, in most markets in the world, ‘digital’ marketing has now come of age. In 2008 how brands managed their digital capability was fundamental to their success. Marketing will never be the same again. Digital is no longer a specialist need or skill – it’s something that every brand and every marketer has to embrace.
WPP Digital represents WPP’s total commitment to ‘digital’. Our agencies and people are at the cutting edge of the trends and the capabilities needed. We exist to accelerate WPP’s development of world-class capabilities in digital marketing and media.
We are making excellent progress. Some 25% of WPP’s revenues (or around $3.5 billion) came from digital and direct marketing in 2008. These figures are well up on 2007 and the trend is accelerating in 2009 as traditional media finds it harder to engage with consumers in a way that delivers value to our clients.