Direct, promotion, digital and interactive marketing
Bridge Worldwide, a leading US digital and relationship marketing agency, continued its strong revenue growth by focusing on its long-time Fortune 100 base. Winning over 35 awards in digital marketing and effectiveness categories and driving digital innovation led to record sales and new business, including DHL, GE and Luxottica.
Given the economic imperative to redefine value, Bridge led the launch of eSaver for Procter & Gamble, an innovative coupon technology that loads savings directly to consumers’ loyalty cards. Also for P&G, Bridge won an Effie for Thermacare’s content-driven mock-umentary Men With Cramps.
For Abbott, Bridge led the re-launch of the Strong Moms relationship marketing program and two major product innovations for Similac infant formula. These initiatives drove the brand to record 2008 sales and share leadership.
Bridge pioneered a well-received four-week live internet improvisational comedy series in partnership with MediaCom and MSN for ConAgra Foods. Leveraging the Healthy Choice Fresh Mixers product benefit of “fresh from your desk”, Working Lunch was a 300-episode series on MSN that allowed users to affect the live action from their desks.
Marketing with Meaning™, Bridge’s platform to help clients use technology to ensure that their marketing, in addition to the brand, adds value to consumers’ lives, is becoming the new way to drive a brand’s higher-order purpose. The blog (www.marketingwithmeaning.com) has a loyal following; the book is slated for 2009 publication.
Recognizing the agency’s continuing focus on its people and its culture, Bridge was named one of the Top 25 Best Places to Work by the Great Place to Work Institute for a third consecutive year.
MJM leveraged its market position as a leading corporate event company with 25 years of expertise in creating and implementing training programs, product launches, investor meetings and national sales meetings. MJM has focused its core capabilities on improving the performance of clients’ human capital by informing, motivating, and inspiring through face-to-face internal communication programs. MJM’s new direction is evidenced by its work for the American Express Pacesetters program, a long-running employee recognition event. During the year, MJM delivered brand communication and training to long-time client AstraZeneca’s multi-location sales force by creating a dynamic webcast that resulted in greater message consistency and substantial cost reduction.
UK agency EWA continued to focus on adding value to client communications through customer insight and high-level, multi-channel customer service initiatives. New clients during 2008 included, Wiltshire Farm Foods, Lifelong Learning UK, Kraft (Kenco) and DWP (through COI).
Mando Brand Assurance enjoyed international wins from Danone in Portugal, Danacol in Italy, McDonald’s China and Nestlé in Australia. There were major campaigns from new clients, TomTom, Mars and Kraft. The German office won new business from supermarket Edeka, cartridge supplier Pelikan and Beiersdorf for Nivea for Men. The Coca-Cola relationship advanced with two soccer campaigns: ‘They Score You Score’ and ‘Find the Next Rooney’.
Headcount had another busy year of field marketing in the UK, with their work for Tourism Ireland winning Gold at the Field Marketing & Brand Experience Awards as Most Effective Integrated Campaign. New assignments came from Defra, Digital UK, Environment Agency, Imperial Tobacco, Kraft, Learndirect, Luxottica, Subway, Top Up TV and Warner Home Video.
Despite the downturn in the automotive industry, design and production agency Warwicks was able to increase its business with LTi, manufacturer of the iconic black London cab. The relationship with the AGCO Group saw additional work with the Massey Ferguson and Challenger brands. Aliaxis and Wolseley Groups were also new to Warwicks’ client list.