Specialist Communications

Demographic and sector marketing

The Food Group expanded beyond its core foodservice market to land retail marketing assignments for Dannon’s Frusion® and la Crème® brands and the Italian Trade Commission. In addition, the company became agency of record for Dawn Foods, Inc., a major bakery goods manufacturer, which supplies product to national chains such as Dunkin’ Donuts and Panera Bread. The Food Group continued its work with Kraft Foods, Ventura Foods, TABASCO and the Florida Department of Citrus.

The Food Group’s Nutrition + Culinary Consultants practice launched a health and wellness SmartBrief®, a twice-weekly summary of primarily nutritional information distributed to thousands of procurement decision-makers in the food and healthcare sectors. N+CC also provided nutritional culinary assignments for PepsiCo, Nordstrom’s and Simplot, a major supplier of potato, vegetable and fruit products to the food industry.

Geppetto, the youth marketing agency, developed integrated marketing campaigns for clients as varied as Wal-Mart, Pepperidge Farm and Almar Sales, and undertook innovation projects for a range of consumer products companies interested in leveraging the power of youth.

Pace Advertising remains one of the pre-eminent specialists in the real estate sector, working for leading national homebuilders such as K. Hovnanian, as well as leading luxury brands such as The Setai Group.

During 2008, Pace expanded its positioning to encompass a broader lifestyle sector, including hotels and hospitality, spas and restaurants, and luxury lifestyle products, and continued to invest in strategic digital capabilities. 2009 marks the 60th anniversary of the firm, WPP’s first US acquisition.

Edinburgh-based architects and interior designer BDG McColl won work across a variety of sectors during 2008, including commissions for Sun Microsystems, Bonhams and Glasgow City Council. This was in addition to ongoing work in both private and public sectors for organisations including A T Osborne, Standard Life, Balfour Beatty, BP and the University of Edinburgh.

2008 was an award-winning year for BDGworkfutures with their work for Siemens and Network Rail winning awards at the British Council of Offices. Internationally, BDGworkfutures was appointed by ABSA in South Africa to develop their property portfolio strategy, whilst in the UK the government sector remained an area of growth with new commissions from the London boroughs of Lambeth and Southwark, and Her Majesty’s Treasury.

Contract furniture company Dovetail consolidated its market position with major new projects at the Royal Institute of Chartered Surveyors, BAT and Burberry. Existing client relationships held up well, with continued business at Deloitte’s London campus, Bloomberg and Conoco.