Forward continued its growth in the digital content sector, securing additional online work from both Ford and Tesco in 2008. The company continues to consolidate its position as a supplier of integrated content for major brands, combining its heritage in bespoke editorial production with a first-class knowledge base of the role of content in new media.
2008 was another good year for inflight and custom media specialist Spafax. The launch of UK Cinema advertising brand Pearl & Dean on the Virgin Atlantic entertainment system added a popular new dimension to an already expanding media enterprise which saw significant growth in new markets: Dubai with Emirates; and China with an international media representation agreement for AirMedia, a leading airport and airline advertising business across China’s domestic and international airports. The publishing division expanded its operations to hotels, winning the Fairmont Group’s new in-room magazine contract, and Air Canada’s enRoute magazine celebrated its 50th anniversary with an impressive array of industry awards for both print and digital. Spafax was awarded No.1 supplier in the Qantas recognition program against suppliers of all IFE products, caterers, in-flight products and duty free sales. And Spafax clients British Airways, Emirates, Singapore Airlines and Swiss all won Avion Best Inflight Entertainment awards as judged by 55,000 worldwide airline passengers participating in opinion polls administered by the industry polling specialist Skytrax.