B to D Group
Building on its 2007 recovery, VBAT saw growth in business in 2008. Led by chairman Eugene Bay, VBAT continues to build its international portfolio with new business wins in Europe, Egypt, Saudi Arabia and Chile. The integration of MPG retail led to growth in its retail offer, with the addition of fashion labels JC Rags, DEPT and SNS Bank retail projects. VBAT continued to strengthen its long-term partnerships with Heineken, Campina Group and Nederlandse Spoorwegen (the Dutch railroad company). VBAT’s unique creative spirit was recognized by a number of creative awards, most notably a Gold Lion from the Cannes Lions International Advertising Festival for Amstel Pulse and the Red Dot award for Whole Earth fresh drinks.