Young & Rubicam Brands
Report by Matt Anthony
Chief executive officer
For the second consecutive year, Advertising Age named VML one of the top interactive marketing agencies in the US, and Forrester Research awarded VML the top score for innovation in its Wave™ report: Interactive Marketing Agencies (Q4 2007).
VML led the re-launch of one of the world’s largest e-commerce sites for Sam’s Club and developed critically-acclaimed mobile applications to drive retail traffic to www.SamsClub.com; for PetSmart, we’re building the foremost online pet social network at www.Pets.com; we provided the industry-first objective automotive comparative tool for Ford of Canada at www.Ford.ca; for the American Cancer Society, VML is constructing a content rich, fully-interactive online community at www.Cancer.org.
Creative inspiration continues to flourish at VML; the agency received more than 100 awards and recognitions in 2008 for work produced on behalf of dozens of partners, including campaigns for Colgate-Palmolive, Microsoft, Burger King, Dr Pepper Snapple Group, Ford, Ernst & Young, HSBC, Sprint Nextel, Xerox and Vanguard.
New client engagements included ESPN, Office Depot, Zurich Financial, Giant Eagle, Interstate Bakeries, Avid Technology, Humana, Cartoon Network, Jägermeister/Sydney Frank Importing Co., Sperian, AECOM, PetSmart and Vetstreet.
VML continued to expand its digital proficiency, including mobile marketing, emerging technologies – including VML’s proprietary SEER™ online activation resource – social networking integration, analytics and optimization, as well as planning and research and user experience acumen.
The VML digital network is stronger than ever, with VML’s base of operations in Kansas City and a growing presence in New York, Seattle and London. VML agency Studiocom, based in Atlanta, advanced its work for Coca-Cola and Dunkin’ Donuts; and GT, headquartered in London, was Revolution’s UK Digital Agency of the Year in 2008.