Report by Brian Fetherstonhaugh (above)
Chairman and chief executive officer
Despite the challenging environment, we accomplished much in 2008. OgilvyOne’s successes were strongly linked to the core client trends of 2008: the rising needs for marketing innovation and accountability.
The fastest-growing part of our business again in 2008 was Neo@Ogilvy, our search, digital media and performance marketing offering. Neo makes a compelling promise… to allow clients to get the most out of their new media investments. Since its inception in 2006, Neo has expanded into 33 markets.
Consulting and Analytics remains a critical pillar in OgilvyOne’s growth plan. In 2008, we grew strongly in all regions. Consulting and Analytics was a decisive contributor to our major business wins of 2008, including the British Airways loyalty program, IKEA, Sears and Zurich Financial.
Digital marketing now represents over half of OgilvyOne’s revenues, and we must continue to innovate to stay ahead of the pack. Entering 2008, we were rated No.1 in Forrester’s Interactive Agency Report. In the course of the year we won Agency of the Year honors in Singapore, Hong Kong, Germany, the UK and the Asia region.
To keep our clients at the leading edge, we expanded our Ogilvy Digital Innovation Labs in 2008 – we now have hubs in Singapore, New York, London, Beijing and São Paulo. These labs are not just a place to showcase interesting technology and creative: we work directly with clients to create commercially-viable campaigns and applications.
The next wave of digital innovation is in mobile, and OgilvyOne will be ready. In 2008, we created marketing alliances with top global mobile partners including Acision and iconmobile.
The two vital growth themes for 2009 are digital and data. Measurable marketing is more relevant than ever before. OgilvyOne’s core promise of ‘We sell, or else’ resonates with the chief marketing decision-makers.