Ogilvy Public Relations Worldwide
Report by Marcia Silverman (above)
Chief executive officer
In the face of global economic challenges and political transitions, we at Ogilvy PR have aggressively reinvented ourselves to meet client needs and continuously recast what makes us unique. The result? More specialized offerings, new training, increased collaboration among staff across geographies and among practices and profitable growth.
Four key achievements in 2008 demonstrated our determination to meet emerging client needs and target areas of growth:
Our industry-leading 360 Degree Digital Influence offering became an official practice, enhancing our ability to operate globally. We added new staff members around the world and trained the majority of agency staff on the best ways to put interactive and new media capabilities to work for our clients.
We leveraged our deep experience in corporate reputation and social marketing to quickly establish capabilities in the high-demand areas of corporate social responsibility and cause marketing. In addition to helping clients create mission-based brands, promote green products, shape environmental policy and build a positive legacy, all practice areas are fully integrated with our new sustainability specialization, Ogilvy Earth.
As organizations increasingly request senior-level talent as strategic counsel, we revamped our Strategy+Planning group to be able to bring more insight, strategy and creativity into clients’ communications programs.
We opened new offices in Buenos Aires, Copenhagen, Kolkata, Karachi, Milan and Tunis, bringing our total number of locations worldwide to 70.
These achievements were driven by two imperatives: the need to extend the scope of our counsel to existing clients, and the desire to engage with new ones. Because of our commitment to innovative thinking and collaboration, several marquee clients have now been on our roster for more than a decade, including The Centers for Disease Control and Prevention (1987), The American Chemistry Council (1991) and The Society of American Florists (1989). In 2008, we broadened our relationships with LexisNexis, FM Global and Unilever, extending our engagement with these iconic enterprises into new markets. Year over year, the number of multi-market clients we serve grew by 30%.
Our new business wins in 2008 included the Lance Armstrong Foundation, Chevron, Virgin America, SunPower, ProChile, Nike and TJ Maxx. Our Digital Influence practice made history for client Lenovo by enlisting some of the world’s greatest athletes to blog during the Beijing Olympics. We were also awarded 16 new government contracts, including the National Cancer Institute.
While 2009 will be a challenging year for the entire marketing communications industry, Ogilvy PR is optimistic that our areas of strength position us well to thrive in 2009. Our Digital Influence, Government Relations, Corporate Reputation, Public Affairs and Social Marketing practices will be the cornerstones upon which we will continue to build our business.
Our confidence was reinforced by PRWeek, a leading US industry publication, that named Ogilvy PR above all communications agencies as the firm best positioned to succeed in 2009, citing that Ogilvy PR has “the full package – great service; strong leadership; and a hard-working, straightforward, and diligent culture.”