In 2008, the total value of our social investment was £14.6 million compared with £16.3 million in 2007. This is equivalent to 2% of reported profit before tax and includes direct cash donations to charities of £4.3 million and £10.3 million worth of pro bono work. These figures are based on fees the organizations would have paid for our work. The reduction in pro bono work on last year is due to the worsening economic conditions, which placed pressure on our companies to focus on fee-paying work.
In addition, WPP media agencies negotiated £13 million of free media space on behalf of pro bono clients.
Social investment 2001-2008 £m