Reducing travel through videoconferencing
We encourage our people to meet via videoconferencing, avoiding the environmental impacts of travelling to meetings. We have successfully trialled high-definition videoconferencing in London and New York, and we are now investing $1.5 million to set up facilities in key cities around the world. By the end of 2008, we had set up four high-definition videoconferencing units in London and New York. By the end of 2009, we will have deployed 50 units around the world.
In 2009, we will launch a videoconferencing search and booking system on the WPP intranet. This will include a carbon calculator to show the amount of CO2 avoided by using videoconferencing rather that flying to a meeting.